Toronto Tourism Website Review
Photo Credit: Screen Capture of http://www.torontotourism.com on 2008-03-08
According to their own website, Toronto Tourism is “the official destination-marketing organization for Toronto’s tourism industry.” They then go on to talk about everything they do in their efforts to promote the Toronto tourism industry and mention that they are composed of dozens of different members from both the public and the private sectors and that this website is just one of the many things that they do in an effort to promote tourism in Toronto. They have branch offices in Toronto, Mississauga, Ottawa, Markham, Chicago and Washington DC and their non-profit organization status allows them a great deal of freedom in their promotional efforts to bring tourists to the City of Toronto.
Website
As for the website itself, the layout is reasonably attractive and the colours are used well to create contrast and alert the viewer to all of the different choices they have available. The one criticism I’d make of the website layout is that the combination of advertising, linking and content on the main page is done in a way that can make things a bit confusing. While Toronto’s a city loaded with things to do, trying to capture all of it on one page is a lost cause from the beginning and I get the feeling from their website that this is exactly what they’re trying to do.
Available Information
The information that is available from the website is extensive, although one of the things I’ve noticed is that there is a fair bit of overlap with the City of Toronto website, especially where the calendar of events is considered. While there is nothing inherently wrong with that in and of itself, if the city government is involved with the maintenance of this website I would expect a little more originality in terms of the content that is available. However, this website is specifically intended for tourists to the City of Toronto while the other one is intended as a general purpose website, so I guess we can forgive the overlapping content. Regardless of the overlap, both websites are sufficiently unique in what they cover that checking them both out regularly is a good idea and to that end I’ll be placing a link to Toronto Tourism on the sidebar just in case you feel like checking the website out for yourself.
Conclusion
All in all, the Toronto Tourism website is a good one for people looking for information regarding accommodations, eating arrangements and general events open to the public in the city. It’s perfect for tourists that are just driving into Canada from the States and looking for something to do that night and it’s also good for people that are on a more formalized vacation and looking for items to add to their itinerary.
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